Owners pictured from left to right: Kristina Cvetkovic & Dragan Cvetkovic

Established in 2018. The Diamond Shoppe is the realization of a long-standing dream of a family built through many years of preparation, creativity, dedication and sheer hard work.

Their experience, vision, and shared dedication to creating a unique jewelry store that allows for laser focus on unsurpassed personal attention and creating the highest quality fine jewelry. 

The Diamond Shoppe is thrilled to be part of the Southern California family and call the lovely city of Cardiff home.

The Diamond Shoppe specializes in custom fine jewelry, engagement rings, wedding bands, certified loose diamonds, ladies bands, pendants, and bracelets.

As a family business, we pride ourselves on the unsurpassed level of personal attention each client receives. Behind the scenes, our attention is laser-focused on every detail of every piece of jewelry we create. With our extensive background in the wholesale industry, we are pleased to provide wholesale pricing to our clients.

We enjoy crafting the custom pieces our clients and their families will enjoy for generations; such as earrings, necklaces, and bracelets, containing diamonds, precious and semi-precious gemstones (sapphires, emeralds, tourmaline, alexandrites, tanzanites, and more). We are pleased to offer appraisals by a GIA graduate gemologist, by appointment only.