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San Diego is popular for its endless sunshine, sparkling beaches, and laid-back atmosphere. However, there’s more to explore in this beautiful city, including the local fine jewelry businesses that offer the perfect touch of elegance and style to any outfit.


One of the jewelry businesses that stand out in San Diego is The Diamond Shoppe. The Diamond Shoppe is a jewelry boutique that specializes in handcrafted, one-of-a-kind pieces that are designed to make any woman feel confident, stylish, and unique. From custom engagement rings, to statement necklaces, to elegant earrings, each piece is crafted with the utmost care and attention to detail.


What sets The Diamond Shoppe apart from other jewelry businesses is its commitment to quality and sustainability. The business utilizes ethically sourced gemstones and recycled metals to create its jewelry, minimizing its environmental impact. The attention to detail and craftsmanship of each piece is evident in its intricate details and durable construction.


Customers rave about the exceptional customer service and personalized attention they receive at The Diamond Shoppe. In a world where most jewelry is mass-produced and lacks personality, The Diamond Shoppe provides a refreshing alternative. The business owner, Dragan, is passionate about his craft and takes the time to understand his customers’ style and preferences to create a piece that is truly unique to them.


If you’re in the San Diego area and looking for a locally made piece of jewelry that not only looks good but also feels good to wear, stop by The Diamond Shoppe. You can browse the collection in-store or on their website and see for yourself the exceptional quality and style that these handcrafted pieces have to offer. Whether you’re looking for something bold and eye-catching or something subtle and elegant, The Diamond Shoppe has something for everyone. Discover your new favorite accessory at The Diamond Shoppe.

Where to find us

To find The Diamond Shoppe in San Diego, start by heading to the beautiful coastal city of Cardiff in North County San Diego, and make your way to San Elijo Avenue. Our store is located at 2021 San Elijo Ave, Cardiff, CA - right in the heart of downtown Cardiff. If you are driving, you can access our store via the I-5 Freeway; take exit 39 and head west on Birmingham Drive, and then turn left onto San Elijo Avenue. You can park in the free parking lot or there is ample street parking available nearby. We look forward to welcoming you to The Diamond Shoppe in beautiful Cardiff-by-the-Sea! You can find a map and additional contact information on our Contact Us page.

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