"The Diamond Shoppe is the unicorn of their industry. Hard to find, but when you do...Anyone who has ever known someone who has worked with Dragan is probably sick of hearing the great service he and his team provides. This is for the rest of you.The purchase of jewelry, especially engagement rings (why I met with him to begin with) can be a somewhat stressful endeavor. It's something you want to get right the first time. Dragan made the process for me very easy and incredibly comfortable. I showed him pictures of what we were looking for and he was able to create a masterpiece. You'd be hard pressed to find a better team to go to in terms of quality, value and customer service. You can shop all you want online / at the mall / at a chain, or save the headache and just go to The Diamond Shoppe first!"

"Dragan and his team have been apart of some of the most amazing moments in my life. Designing our custom wedding ring, refurbishing my grandmother's 100 year old pieces, setting my birth stone given to me from my in-laws with a stone that was brought back from Brazil 35 years ago, and picking out each diamond with my husband for my right hand ring when our daughter was born. Each piece is truly incredible. Dragan's customer service goes above and beyond anything anyone would expect from a Jeweler. He has become a true friend and someone I trust with my most prized possessions. Just recently I came in with an idea for a stackable ring and he knew exactly what I was looking for within 10 minutes of talking. In no time at all he produced exactly what I was looking for at a fraction of the cost from other jewelers. (Pick included). I would recommend him and the team at the Diamond Shoppe 100 times over!"

"I can't thank Dragan enough for the engagement ring I recently purchased. I proposed this past weekend and the ring was everything my fiancé could've dreamed of and more. She absolutely loves it! Dragan was very helpful in helping me to understand what can be a difficult and overwhelming process. I never felt pressured by Dragan and he answered every question I had to make sure I was comfortable before buying the ring. Not to mention, he had the best pricing I could find anywhere in the San Diego area. What is even more impressive is that my now fiancé did not have any part in picking/designing the ring. I showed Dragan a few pictures of rings I knew she liked and he made a ring that was even better than what I had shown him. I can't say enough great things about Dragan and the ring he made for my fiancé. I highly recommend talking to Dragan before purchasing elsewhere."